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By NASA
Members of NASA Glenn Research Center’s Office of Communications gather for a photo after the Public Relations Society of America’s Cleveland Rocks Awards ceremony. Credit: Tim Phillis NASA Glenn Research Center’s Office of Communications earned top honors — including Best in Show — during the Public Relations Society of America (PRSA)’s Cleveland Rocks Awards on Nov. 19. During the event, the PRSA Greater Cleveland chapter recognized outstanding campaigns and tactics developed in 2024 by leading public relations and communications professionals in the Northeast Ohio community.
The Best in Show award is presented to the top scoring submission across all categories and subcategories. NASA Glenn’s Solar Eclipse Campaign entry scored the highest out of more than 75 entries in the Cleveland/Akron area. The Glenn team took home the prestigious red guitar for their outstanding effort.
WKYC’s Betsy Kling assisted in presenting the following awards to NASA Glenn:
Integrated Communications Campaign (Public Affairs and Government Category)
· 2024 Solar Eclipse – In the Path of Totality Campaign – Gold
· Spaceplane Stacked and Shaken at NASA Glenn Test Facility – Silver
Events (Public Affairs and Government Category)
· Total Solar Eclipse Fest 2024 (NASA Glenn and Great Lakes Science Center) – Gold
Tactic – Best Use of X (Formerly Twitter)
· Congrats, “Passtronaut” Josh Dobbs! – Gold
Best in Show
· 2024 Solar Eclipse – In the Path of Totality Communications Campaign
NASA Glenn Research Center’s Office of Communications Director Kristen Parker, holding a guitar, poses with Public Relations Society of America (PRSA) Greater Cleveland Board of Director’s Cleveland Rocks Chair Kristin Pohlig. The guitar symbolizes PRSA’s Cleveland Rocks Best in Show award. Credit: Tim Phillis Return to Newsletter Explore More
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By NASA
3 min read
Preparations for Next Moonwalk Simulations Underway (and Underwater)
With a shared commitment to fostering U.S. economic growth that benefits the American public, NASA’s Space Technology Mission Directorate and the Department of Commerce’s U.S. Patent and Trademark Office (USPTO) have signed a memorandum of understanding to strengthen collaboration in transferring federally-developed technology into the private sector, known as tech transfer.
“NASA has to invent new technology every day to carry out audacious missions like building an outpost on the Moon or looking for signs of life on the frozen moons of distant planets,” said Clayton Turner, associate administrator of the agency’s Space Technology Mission Directorate. “That is one of our greatest strengths. And with the help of the U.S. Patent and Trademark Office, we’re streamlining the process of getting those inventions into the hands of the public, boosting the economy, and benefiting everyone on Earth along the way.”
The agency’s Space Technology Mission Directorate and USPTO have been working together to share information and cooperate in mutual areas of interest, find ways to advance both agencies’ technology transfer missions, identify barriers to technology transfer, and coordinate initiatives to overcome those barriers. By combining expertise, both agencies are driving inclusive innovation and adoption of best practices, which will advance commercialization of the space agency’s most cutting-edge technology.
As part of the new agreement, NASA and USPTO are conducting an extensive study of technology transfer best practices across university and federal labs. The effort will increase opportunities for learning and growth in the technology transfer community.
“NASA’s Technology Transfer program and the U.S. Patent and Trademark Office had candid conversations with dozens of tech transfer experts about what we could do better,” said Dan Lockney, executive for NASA’s Technology Transfer program. “I can’t wait to share what we’ve learned with the entire tech transfer community nationwide. We look forward to addressing common challenges, and this paper will offer some assurance that we are on a solid, strong path to transferring technologies effectively.”
The two agencies will publish a detailed study of their findings, which will be shared at the Federal Laboratory Consortium for Technology Transfer’s national meeting in the spring. The effort will increase opportunities for learning and growth in the technology transfer community.
“We are excited to join NASA’s Space Technology Mission Directorate in publishing and sharing this insight with the larger tech transfer community, so that everyone can benefit from the successes and lessons learned from our study participants,” said Parikha Solanki, senior advisor at the U.S. Patent and Trademark Office. “We hope that the impact of this study will extend well beyond the paper, such that it might be a springboard for ongoing dialogue and knowledge sharing between tech transfer practitioners across institutions, ultimately for the benefit of the public at large.”
Learn more about NASA’s Technology Transfer Program:
https://go.nasa.gov/3VEZcmZ
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Last Updated Dec 19, 2024 Related Terms
Technology Transfer Spinoffs Technology Technology Transfer & Spinoffs Explore More
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NASA AI, Open Science Advance Natural Disaster Research and Recovery
Hurricane Ida is pictured as a category 2 storm from the International Space Station as it orbited 264 miles above the Gulf of Mexico. In the foreground is the Canadarm2 robotic arm with Dextre, the fine-tuned robotic hand, attached. NASA By Lauren Perkins
When you think of NASA, disasters such as hurricanes may not be the first thing to come to mind, but several NASA programs are building tools and advancing science to help communities make more informed decisions for disaster planning.
Empowered by NASA’s commitment to open science, the NASA Disasters Program supports disaster risk reduction, response, and recovery. A core element of the Disasters Program is providing trusted, timely, and actionable data to aid organizations actively responding to disasters.
Hurricane Ida made landfall in Louisiana Aug. 21, 2021, as a category 4 hurricane, one of the deadliest and most destructive hurricanes in the continental United States on record. The effects of the storm were widespread, causing devastating damage and affecting the lives of millions of people.
During Hurricane Ida, while first responders and other organizations addressed the storm’s impacts from the ground, the NASA Disasters program was able to provide a multitude of remotely sensed products. Some of the products and models included information on changes in soil moisture, changes in vegetation, precipitation accumulations, flood detection, and nighttime lights to help identify areas of power outages.
Image Before/After The NASA team shared the data with its partners on the NASA Disasters Mapping Portal and began participating in cross-agency coordination calls to determine how to further aid response efforts. To further connect and collaborate using open science efforts, NASA Disasters overlaid publicly uploaded photos on their Damage Proxy Maps to provide situational awareness of on-the-ground conditions before, during, and after the storm.
Immediate post-storm response is critical to saving lives; just as making informed, long- term response decisions are critical to providing equitable recovery solutions for all. One example of how this data can be used is blue tarp detection in the aftermath of Hurricane Ida.
Using artificial intelligence (AI) with NASA satellite images, the Interagency Implementation and Advanced Concepts Team (IMPACT), based at NASA’s Marshall Space Flight Center in Huntsville, Alabama, conducted a study to detect the number of blue tarps on rooftops in the aftermath of hurricanes, such as Ida, as a way of characterizing the severity of damage in local communities.
An aerial photograph shows damaged roofs from Hurricane Maria in 2017 in Barrio Obrero, Puerto Rico. In the wake of the hurricane, the Federal Emergency Management Agency (FEMA) and United States Army Corps of Engineers distributed 126,000 blue tarps and nearly 60,000 temporary blue roofs to people awaiting repairs on damaged homes. NASA While disasters cannot be avoided altogether, timely and accessible information helps communities worldwide reduce risk, improve response, hasten recovery, and build disaster resilience.
Through an initiative led by NASA’s Office of the Chief Science Data Officer, NASA and IBM are developing five open-source artificial intelligence foundation models trained on NASA’s expansive satellite repositories. This effort will help make NASA’s vast, ever-growing amounts of data more accessible and usable. Leveraging NASA’s AI expertise allows users to make faster, more informed decisions. User applications of the Prithvi Earth Foundation Models could range from identifying flood risks and predicting crop yields to forecasting long range atmospheric weather patterns.
“NASA is dedicated to ensuring that our scientific data are accessible and beneficial to all. Our AI foundation models are scientifically validated and adaptable to new data, designed to maximize efficiency and lower technical barriers. This ensures that even in the face of challenging disasters, response teams can be swift and effective,” said Kevin Murphy, NASA’s chief science data officer. “Through these efforts, we’re not only advancing scientific frontiers, but also delivering tangible societal benefits, providing data that can safeguard lives and improve resilience against future threats.”
Hear directly from some of the data scientists building these AI models, the NASA disaster response team, as well as hurricane hunters that fly directly into these devastating storms on NASA’s Curious Universe podcast.
Learn more about NASA’s AI for Science models at https://science.nasa.gov/artificial-intelligence-science/.
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Last Updated Nov 26, 2024 Related Terms
Earth Natural Disasters Open Science Explore More
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