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By NASA
Members of NASA Glenn Research Center’s Office of Communications gather for a photo after the Public Relations Society of America’s Cleveland Rocks Awards ceremony. Credit: Tim Phillis NASA Glenn Research Center’s Office of Communications earned top honors — including Best in Show — during the Public Relations Society of America (PRSA)’s Cleveland Rocks Awards on Nov. 19. During the event, the PRSA Greater Cleveland chapter recognized outstanding campaigns and tactics developed in 2024 by leading public relations and communications professionals in the Northeast Ohio community.
The Best in Show award is presented to the top scoring submission across all categories and subcategories. NASA Glenn’s Solar Eclipse Campaign entry scored the highest out of more than 75 entries in the Cleveland/Akron area. The Glenn team took home the prestigious red guitar for their outstanding effort.
WKYC’s Betsy Kling assisted in presenting the following awards to NASA Glenn:
Integrated Communications Campaign (Public Affairs and Government Category)
· 2024 Solar Eclipse – In the Path of Totality Campaign – Gold
· Spaceplane Stacked and Shaken at NASA Glenn Test Facility – Silver
Events (Public Affairs and Government Category)
· Total Solar Eclipse Fest 2024 (NASA Glenn and Great Lakes Science Center) – Gold
Tactic – Best Use of X (Formerly Twitter)
· Congrats, “Passtronaut” Josh Dobbs! – Gold
Best in Show
· 2024 Solar Eclipse – In the Path of Totality Communications Campaign
NASA Glenn Research Center’s Office of Communications Director Kristen Parker, holding a guitar, poses with Public Relations Society of America (PRSA) Greater Cleveland Board of Director’s Cleveland Rocks Chair Kristin Pohlig. The guitar symbolizes PRSA’s Cleveland Rocks Best in Show award. Credit: Tim Phillis Return to Newsletter Explore More
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By NASA
3 min read
Preparations for Next Moonwalk Simulations Underway (and Underwater)
With a shared commitment to fostering U.S. economic growth that benefits the American public, NASA’s Space Technology Mission Directorate and the Department of Commerce’s U.S. Patent and Trademark Office (USPTO) have signed a memorandum of understanding to strengthen collaboration in transferring federally-developed technology into the private sector, known as tech transfer.
“NASA has to invent new technology every day to carry out audacious missions like building an outpost on the Moon or looking for signs of life on the frozen moons of distant planets,” said Clayton Turner, associate administrator of the agency’s Space Technology Mission Directorate. “That is one of our greatest strengths. And with the help of the U.S. Patent and Trademark Office, we’re streamlining the process of getting those inventions into the hands of the public, boosting the economy, and benefiting everyone on Earth along the way.”
The agency’s Space Technology Mission Directorate and USPTO have been working together to share information and cooperate in mutual areas of interest, find ways to advance both agencies’ technology transfer missions, identify barriers to technology transfer, and coordinate initiatives to overcome those barriers. By combining expertise, both agencies are driving inclusive innovation and adoption of best practices, which will advance commercialization of the space agency’s most cutting-edge technology.
As part of the new agreement, NASA and USPTO are conducting an extensive study of technology transfer best practices across university and federal labs. The effort will increase opportunities for learning and growth in the technology transfer community.
“NASA’s Technology Transfer program and the U.S. Patent and Trademark Office had candid conversations with dozens of tech transfer experts about what we could do better,” said Dan Lockney, executive for NASA’s Technology Transfer program. “I can’t wait to share what we’ve learned with the entire tech transfer community nationwide. We look forward to addressing common challenges, and this paper will offer some assurance that we are on a solid, strong path to transferring technologies effectively.”
The two agencies will publish a detailed study of their findings, which will be shared at the Federal Laboratory Consortium for Technology Transfer’s national meeting in the spring. The effort will increase opportunities for learning and growth in the technology transfer community.
“We are excited to join NASA’s Space Technology Mission Directorate in publishing and sharing this insight with the larger tech transfer community, so that everyone can benefit from the successes and lessons learned from our study participants,” said Parikha Solanki, senior advisor at the U.S. Patent and Trademark Office. “We hope that the impact of this study will extend well beyond the paper, such that it might be a springboard for ongoing dialogue and knowledge sharing between tech transfer practitioners across institutions, ultimately for the benefit of the public at large.”
Learn more about NASA’s Technology Transfer Program:
https://go.nasa.gov/3VEZcmZ
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Last Updated Dec 19, 2024 Related Terms
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By NASA
The NASA Ames Science Directorate recognizes the outstanding contributions of (pictured left to right) Maurice Valdez, Niki Parenteau, Dori Myer, and Judy Alfter. Their commitment to the NASA mission represents the entrepreneurial spirit, technical expertise, and collaborative disposition needed to explore this world and beyond.
Space Science and Astrobiology Star: Maurice Valdez
Maurice Valdez is a system administrator, supporting desktop systems and website development for the Space Science and Astrobiology Division. Maurice is recognized for his focus and commitment to supporting the division’s scientific productivity by keeping systems compliant and functioning. His can-do attitude makes him instrumental in the success of the team, whether he is finding new solutions for hybrid meetings, fixing equipment, patching systems, or troubleshooting issues.
Photo credit: Pacific Science Center Space Science and Astrobiology Star: Niki Parenteau
Niki Parenteau, a research scientist for the Exobiology Branch, embodies the true spirit of an interdisciplinary astrobiologist. She has applied her expertise to identify potential biosignatures of life on exoplanets and has taken a leading role in the project office for the development of the Habitable Worlds Observatory (HWO), where she facilitates collaborative efforts of Ames scientists across the division and shepherds the larger scientific community to enable observations of biosignatures with HWO.
Space Biosciences Star: Dori Myer
Archivist Dori Myer has made an outstanding contribution in the Flight Systems Implementation Branch’s multi-year effort to digitize and preserve institutional knowledge. Under her guidance, the records management team digitized tens of thousands of historical records, preserving the branch’s institutional knowledge for years to come. Her exceptional initiative and dedication have transformed our record management processes, ensuring the accessibility of NASA’s rich institutional knowledge while streamlining its access in the modern age.
Earth Science Star: Judy Alfter
Judy Alfter, a Deputy Project Manager in the Earth Science Project Office (ESPO), has excelled in her multi-faceted role during the field campaign for the Plankton, Aerosol, Cloud, ocean Ecosystem Post-launch Airborne eXperiment (PACE-PAX). Judy launched the deployment phase of PACE-PAX, leading the effort to set up Twin Otter flight operations at Marina Municipal Airport in California. Following this phase, she transitioned to Santa Barbara in California to support the mobilization of PACE-PAX ship operations and concluded deployment activities at NASA Armstrong Flight Research Center’s main campus as ESPO site manager for ER-2 flight operations.
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