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By NASA
Members of NASA Glenn Research Center’s Office of Communications gather for a photo after the Public Relations Society of America’s Cleveland Rocks Awards ceremony. Credit: Tim Phillis NASA Glenn Research Center’s Office of Communications earned top honors — including Best in Show — during the Public Relations Society of America (PRSA)’s Cleveland Rocks Awards on Nov. 19. During the event, the PRSA Greater Cleveland chapter recognized outstanding campaigns and tactics developed in 2024 by leading public relations and communications professionals in the Northeast Ohio community.
The Best in Show award is presented to the top scoring submission across all categories and subcategories. NASA Glenn’s Solar Eclipse Campaign entry scored the highest out of more than 75 entries in the Cleveland/Akron area. The Glenn team took home the prestigious red guitar for their outstanding effort.
WKYC’s Betsy Kling assisted in presenting the following awards to NASA Glenn:
Integrated Communications Campaign (Public Affairs and Government Category)
· 2024 Solar Eclipse – In the Path of Totality Campaign – Gold
· Spaceplane Stacked and Shaken at NASA Glenn Test Facility – Silver
Events (Public Affairs and Government Category)
· Total Solar Eclipse Fest 2024 (NASA Glenn and Great Lakes Science Center) – Gold
Tactic – Best Use of X (Formerly Twitter)
· Congrats, “Passtronaut” Josh Dobbs! – Gold
Best in Show
· 2024 Solar Eclipse – In the Path of Totality Communications Campaign
NASA Glenn Research Center’s Office of Communications Director Kristen Parker, holding a guitar, poses with Public Relations Society of America (PRSA) Greater Cleveland Board of Director’s Cleveland Rocks Chair Kristin Pohlig. The guitar symbolizes PRSA’s Cleveland Rocks Best in Show award. Credit: Tim Phillis Return to Newsletter Explore More
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By NASA
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Preparations for Next Moonwalk Simulations Underway (and Underwater)
With a shared commitment to fostering U.S. economic growth that benefits the American public, NASA’s Space Technology Mission Directorate and the Department of Commerce’s U.S. Patent and Trademark Office (USPTO) have signed a memorandum of understanding to strengthen collaboration in transferring federally-developed technology into the private sector, known as tech transfer.
“NASA has to invent new technology every day to carry out audacious missions like building an outpost on the Moon or looking for signs of life on the frozen moons of distant planets,” said Clayton Turner, associate administrator of the agency’s Space Technology Mission Directorate. “That is one of our greatest strengths. And with the help of the U.S. Patent and Trademark Office, we’re streamlining the process of getting those inventions into the hands of the public, boosting the economy, and benefiting everyone on Earth along the way.”
The agency’s Space Technology Mission Directorate and USPTO have been working together to share information and cooperate in mutual areas of interest, find ways to advance both agencies’ technology transfer missions, identify barriers to technology transfer, and coordinate initiatives to overcome those barriers. By combining expertise, both agencies are driving inclusive innovation and adoption of best practices, which will advance commercialization of the space agency’s most cutting-edge technology.
As part of the new agreement, NASA and USPTO are conducting an extensive study of technology transfer best practices across university and federal labs. The effort will increase opportunities for learning and growth in the technology transfer community.
“NASA’s Technology Transfer program and the U.S. Patent and Trademark Office had candid conversations with dozens of tech transfer experts about what we could do better,” said Dan Lockney, executive for NASA’s Technology Transfer program. “I can’t wait to share what we’ve learned with the entire tech transfer community nationwide. We look forward to addressing common challenges, and this paper will offer some assurance that we are on a solid, strong path to transferring technologies effectively.”
The two agencies will publish a detailed study of their findings, which will be shared at the Federal Laboratory Consortium for Technology Transfer’s national meeting in the spring. The effort will increase opportunities for learning and growth in the technology transfer community.
“We are excited to join NASA’s Space Technology Mission Directorate in publishing and sharing this insight with the larger tech transfer community, so that everyone can benefit from the successes and lessons learned from our study participants,” said Parikha Solanki, senior advisor at the U.S. Patent and Trademark Office. “We hope that the impact of this study will extend well beyond the paper, such that it might be a springboard for ongoing dialogue and knowledge sharing between tech transfer practitioners across institutions, ultimately for the benefit of the public at large.”
Learn more about NASA’s Technology Transfer Program:
https://go.nasa.gov/3VEZcmZ
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Last Updated Dec 19, 2024 Related Terms
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The Space Force senior leader highlighted the ever-changing landscape of developing partnerships in the space domain.
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With the application window for Space Force special duty assignments for calendar year 2025 now open, Guardians have the opportunity to expand the breadth and depth of their skills while gaining knowledge of another part of the Space Force enterprise outside their normal duties.
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